Market Selection
- Which segments should we target?
- How can we identify early adopters?
- Where are the untapped market opportunities?
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Messaging
- How should our product be positioned?
- What are our core value propositions?
- Which features and capabilities should we emphasize?
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Demand Creation
- How can we generate more and better-qualified leads?
- How much and where should we spend on marketing?
- How do we improve our marketing ROI?
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Product Marketing
- What capabilities must our product offer?
- What specific user problems must our product solve?
- What will customers be willing to pay for our solution?
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Customer Research
- What solutions are customers currently using? What are their deficiencies?
- How do we make our solution a high priority for customers?
- How do we develop high-profile reference accounts?
- How do we need to integrate with users' existing environments?
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Partnerships
- What is the best distribution strategy for our product?
- Is our product channel-ready?
- With whom should we be developing technology partnerships?
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Competitive Strategy
- What is the competitive landscape?
- How can we differentiate ourselves against our competition?
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